VIDEO: #LIFEINHEL - The story of the world's longest layover
The awards, now in their fifth year, recognize best practice in social & digital media among the airport and wider travel retail community. A forthcoming issue of The Moodie Davitt e-Zine will profile the winners of The Moodies.
“This year we had a tremendous response to our call for nominations,” commented The Moodie Davitt Report Chief Technology Officer Matt Willey, the head of the Judging Panel. “The quality of submissions and the sophistication of the supporting material was incredibly high, which is a testimony to the way in which the airport and travel retail sectors are increasing traveller engagement via digital and social technologies.”
“It is an honor to be awarded by The Moodies with #LIFEINHEL. In the #LIFEINHEL initiative, a Chinese man lived in our Helsinki Airport for 30 days. So far, over 2.2 billion people might have come across his adventure through YouTube videos and hundreds of media coverages”, tells Katja Siberg, Senior Vice President of Marketing and Communications at Finavia, the operator of Helsinki Airport.
“We have an impressive track record in the continuous development of the customer experience. With #LIFEINHEL we wanted to have a comprehensive insight of how an international transit passenger sees us. Hence, we are very pleased that our efforts have been recognized by The Moodies”, explains Siberg.
The awards have been judged from 173 shortlisted entries across 22 categories. The awards cover digital, mobile and social media activities across airports and travel retail overall, plus airport retail and food & beverage.
The criteria by which finalists were judged fell under six broad headings as follows (more on criteria, please visit www.moodiedavittreport.com):
- quantifiable impact
- customer engagement
- visual appeal
- quality of content
- incentive to spend
- impact on the traveller experience
The Judging Panel comprised The Moodie Davitt Report Founder & Chairman Martin Moodie, Chief Technology Officer Matt Willey, Editor-in-Chief Kapila Ireland, Senior Editor Jason Holland and Brands Editor Helen Pawson.
Read #LIFINHEL articles by The Moodie Davitt Report:
- The Moodie Blog 27 Oct 2017: #LifeinHel: Saving private Ryan moments on social media
- The Moodie Davitt Report 21 Dec 2017: Ryan’s report – How Helsinki Airport’s pioneering #LIFEINHEL campaign reached over 2 billion people
